When a searcher does a search at Google all the ads on the right facet of the screen are ppc adverts. Google calls them sponsored listings. When a surfer varieties in a key phrase, the advertisers who have bid on that keyword have their ads displayed. When one of many advertisements is clicked by the surfer they’re taken to the advertiser?s web site. The advertiser is charged at most, the quantity they?ve bid. Most of the time they are charged lower than what they’ve bid. However they’re never charged more than their maximum bid.
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