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The magnetic direct mailer is a latest innovation that has taken it one step additional. Instead of a simple paper postcard, this one has an attractive, informative refrigerator type magnet connected to it. Instead of tossing it within the trash, the recipient is intrigued by the magnet and peels it off. Now they’ve something that has some intrinsic value. They aren?t going to throw it away. Instead, they’ll most certainly connect it to the fridge, or stick in on their computer case at work, or put it on the steel cabinet in the office break room. In any case, the … Read More